Dear Loyalty
Welcome to our expanded website! Have a look around – we hope you’ll like what we’ve done with the place. The letter you see above was the anchor message for our site when we first launched, our...
View ArticleThe World Needs More Loyalty
Now more than ever, the world needs more loyalty. If you look around, things are in such a state of rapid flux, it’s no wonder we yearn for stability, crave dependability, and fundamentally need for...
View ArticleThe Marketer’s Paradox: “Personalization vs. Privacy”
Marketers today are faced with the challenge of providing customers with the relevant and personalized brand experiences they demand, while alleviating their concerns about privacy and the ways their...
View ArticleThe purpose of all marketing is loyalty
Over the last decade, more companies have started to focus on Loyalty Programs. Responsibility for these programs is often outsourced to a team that operates in parallel – or even in isolation – from...
View ArticleWe Killed Our Blog…
We’ve been thinking, if all our ‘thought leaders’ are busy writing a blog about thought leadership, doesn’t that eat into our innovation time? Who wants to read a static corporate monologue anyway!?...
View ArticlePotato/Potato, Tomato/Tomato, Loyalty/Engagement…?
I’ve been thinking, has the word ‘loyalty’ become so tainted by discount and points programs that it no longer describes what we actually do here at Maritz Loyalty Marketing? There must be a better...
View ArticleWhat Loyalty Isn’t
I’ve been thinking, isn’t it all about loyalty to a brand, not loyalty to a currency, a coalition, a card or cash?
View ArticleWhat Loyalty is Forgetting
I’ve been thinking what a missed opportunity it is that most loyalty programs don’t think of themselves as a key part of the brand experience for their consumers. As someone who’s grown up as a brand...
View ArticleWalk In The Shoes Of…
I’ve been thinking…every person responsible for designing and marketing a loyalty program should take the time each week to walk in the shoes of both their customers and their front line associates. An...
View ArticleMcDonald’s Just Turned a Gift Into an Annoyance
I’ve been thinking… McDonald’s has rolled out a frequent coffee buyer card. It should be great… buy 7 coffees, get the next one free. But here’s the catch: the small print says your freebie must be a...
View Article“Surprise & Delight”– Ingredient or Whole Recipe?
I’ve been thinking, there is really something to be said for a ‘surprise and delight’ approach to loyalty. (ex: Panera Bread). When you eliminate expectations, do you limit the opportunities for...
View ArticleDo you hear the people sing?
I’ve been thinking, what happened to loyalty? You know, the kind of loyalty that built nations, forged the industrial revolution and landed a man on the moon…just because they said they would?
View ArticleWishful thinking…
I’ve been thinking that more and more CEOs are saying improving customer experience is a top priority, yet very few of them seem to be making much of an impact on improving it. A big part of what...
View ArticleYes, and
I’ve been thinking, or remembering, a team building exercise I attended a few years ago that was run by a well-known Second City acting troupe. The idea was how to turn smallish ideas into powerful...
View ArticleIs it innovative if no one needs it…???
I’ve been thinking, should the words ‘innovative’ and ‘new’ really be used so interchangeably? If it isn’t solving a problem, and no one needs it, is it actually innovative?
View ArticleYes Brand X, I’m loyal…habitually and conveniently
I’ve been thinking…do I stop at the corner of my street to gas up because of the Brand of gas, the currency I earn, or because I need to fill up?
View ArticleShopping at the car wash, yeah…
I’ve been thinking – I have often heard that consumers “shop” for a new vehicle while driving: they look at other cars on the highways and byways of their lives. By the time they enter a dealership...
View ArticleSlogan Reconsidered
I was thinking, maybe our slogan should be “A Different Brand of Loyalty”. It is our bespoke, brand-right, brand of loyalty that truly differentiates Maritz Loyalty Marketing, and it is that same...
View ArticleStop me if you’ve heard this one
I’ve been thinking…if I always buy bananas, should I get bonus offers for bananas?
View ArticleI don’t think you’re loyal, I think you’re cheap!
I’ve been thinking, wouldn’t you say that some loyalty programs make participants seem the opposite of loyal? You have so little loyalty that you need a constant discount or incentive before you’ll...
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